Few people understand the pressure and stress dental business owners face like Penny Reed. Penny is the owner and founder of the Dental Coaching Institute and has spent the last 25 years as a business coach for dental professionals. After 2 years as Office Manager in a dental office where the practice experienced 35% growth, as well as consulting with hundreds of dental practices across the US and Canada, Penny has developed the tools and resources for you to become more than a great dentist; you can also be a great business person. 


Penny is skilled in helping dental business owners empower their teams to be more accountable, make effective financial agreements, implement smart scheduling, and developing other must-have tools for successfully running a dental practice. Penny works regularly with all types of dental professionals including, multi and single-doctor practices from general dentists to specialists, offering customized solutions to their biggest problems and helping the doctors to set, achieve, and maintain their own unique goals.


Penny has invested thousands of hours coaching dentists to make the transition from being overwhelmed and owned by their practices to thriving businesses that grow, maintain the highest quality of care for patients, and are simply, fun places to work. Penny is a consultant, speaker, and the author of Growing Your Dental Business: Market Yourself Effectively and Accelerate Your Results (2015).


Penny lives in Oakland, TN and enjoys traveling, cooking and can be found singing on the worship team at her church. Penny secretly wants to be the host of her own talk show (look out Oprah!). Penny is married to Robert and has two college-aged daughters, Brooke and Savanah.

Click here to email us!